An experience design leader, skilled in defining, coordinating and delivering digital products and experiences, at scale.
Empathise, Design, Deliver
WHAT I DO
I run design departments, leading teams of Designers to create apps and large scale websites, defined through the use of a Design Thinking toolbox, converging user empathy and business strategy.
STRATEGY & STRUCTURE
- Construct the design team and roles
- Aligning to the business strategy
- Building a constructive culture
- Enabling process and tooling
DEFINE & DESIGN
- Diverging discovery and research
- Converging ideas and opportunities
- Designing and reviewing the product
- Deliver and optimise through data
01
Find pain points
Uncovering touch points to discover people’s pain points through the context they find themselves in whilst using products and services we build.
02
Understands needs
Through interacting with stakeholders at every level, and knowledge of business complexities, taking an evidence based approaches to problem solving.
03
It’s in the detail
Aiming for for on-brand moments of delight. Micro interactions and micro copy that elevates the experience from normal, to putting smiles on faces.
End to end digital evangelism.
A brief resume
DIGITAL EXPERIENCE DESIGN
Richard Spalding is an Experience Design leader with a focus on large scale digital products and platforms for multinational companies.
Richard Spalding is an Experience Design leader with a focus on large scale digital products and platforms for multinational companies.
Richard has deep experience defining and delivering insight driven customer journeys, wireframing and user testing. Working in digital for two decades within APAC and EMEA, across Finance, Consumer Electronics and the Travel & Hospitality industries.
Owner of end-to-end global experience design, from discovery to delivery. Leading Service, Product and Visual Designers to deliver large scale mobile app transformation.
Senior Product Design Lead
Product Design Lead
Digital Product UX and Design Manager
End to end UX, culminating in the creation of large scale responsive websites, mobile apps and platforms. International client roster of global companies, including Travel, Hospitality, Financial and FMCG. Utilising agile methodology, and working closely Graphic Designers, Front End Devs and directly with Clients.
Responsible for bringing a mobile friendly approach to all web projects, across 30 pan-EMEA wesbsites. Leading responsive web rebuilds and managing key user journeys. Championing a user centred design approach within the organisiation and performing research to enable UX decisions.
