An experience design leader,
skilled in defining, coordinating
and delivering digital products
and experiences, at scale.


Empathise, Design, Deliver


I run design departments, leading teams of Designers to create apps and large scale websites, defined through the use of a Design Thinking toolbox, converging user empathy and business strategy.

  • Construct the design team and roles
  • Aligning to the business strategy
  • Building a constructive culture
  • Enabling process and tooling
  • Diverging discovery and research
  • Converging ideas and opportunities
  • Designing and reviewing the product
  • Deliver and optimise through data


Find pain points

Uncovering touch points to discover people’s pain points through the context they find themselves in whilst using products and services we build.


Understands needs

Through interacting with stakeholders at every level, and knowledge of business complexities, taking an evidence based approaches to problem solving.


It’s in the detail

Aiming for for on-brand moments of delight. Micro interactions and micro copy that elevates the experience from normal, to putting smiles on faces.

End to end digital evangelism.

A brief resume

Richard Spalding is an Experience Design professional with a focus on large scale digital products and platforms for multinational companies.
Richard has deep experience defining and delivering insight driven customer journeys, wireframing and user testing. Working in digital for over a decade within APAC and EMEA, across Finance, Consumer Electronics and the Travel & Hospitality industries.
HSBC logo
Senior Product Design Lead
HSBC | Hong Kong
Senior Lead for global digital Wealth products and experiences. Leading a large team of designers across multiple locations, bringing a multitubde of experiences to life on many platforms. 
Product Design Lead
Design Lead for a global range of digital products focussed on Unsecured Lending and major revamps of local market banking apps. 
Digital Product UX and Design Manager
Lead designer of a global financial app joining personal and small business banking together.
DigitasLBi logo
Senior UX Architect
DigitasLBi | Hong Kong
End to end UX, culminating in the creation of large scale responsive websites, mobile apps and platforms. International client roster of global companies, including Travel, Hospitality, Financial and FMCG. Utilising agile methodology, and working closely Graphic Designers, Front End Devs and directly with Clients.
Canon logo
Senior User Experience Professional
Canon Europe | London
Responsible for bringing a mobile friendly approach to all web projects, across 30 pan-EMEA wesbsites. Leading responsive web rebuilds and managing key user journeys. Championing a user centred design approach within the organisiation and performing research to enable UX decisions.

Clients & Brands

  • SAS Scandinavian Airlines
  • Pioneer
  • Canon
  • HSBC
  • Shangri-La Hotels & Resorts
  • Delta Airlines
  • The Star Entertainment Group
  • Nestlé



Drop me
a line.